Welcome! I am a Professor of Marketing at the Mendoza College of Business at the University of Notre Dame.

I am an empirical modeler whose research examines interactions between firms and consumers in digital media, with a focus on online advertising, user-generated content, competitive strategy, and digital piracy. My work has appeared in leading journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Research.

I currently serve as an Associate Editor for Marketing Science, Journal of Marketing, and Journal of Interactive Marketing, and on the Editorial Review Board of Journal of Marketing Research. My research and service have received several recognitions, including Don Lehmann Award finalist recognition, the INFORMS Society for Marketing Science Dissertation Proposal Award, an honorable mention in the Marketing Science Institute’s Clayton Dissertation Proposal Competition, and best reviewer awards from leading marketing journals.

I received my Ph.D. in Marketing and M.A. in Economics from the University of Southern California, and my B.S. in Mathematics and B.A. in Economics from Peking University. Before joining Notre Dame, I served on the faculty at UNC-Chapel Hill and the University of Houston.