Shijie Lu （吕世杰）
Welcome! I am the Howard J. and Geraldine F. Korth Associate Professor of Marketing at the Mendoza College of Business, University of Notre Dame.
My research focuses on the interaction between firms and consumers on digital media, including topics related to online advertising, user-generated content, competitive strategy, and digital piracy.
My work has appeared in leading business journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and International Journal of Research in Marketing. I currently serve on the editorial review board of Marketing Science, Journal of Marketing Research, and Journal of Marketing.
I received my Ph.D. in business administration (marketing) from the University of Southern California, where I also earned a master’s degree in economics. I obtained my B.S. in mathematics and B.A. in economics from the Peking University. Before joining Mendoza, I served on the faculty at UNC Chapel Hill and the University of Houston.