1. Lu, Shijie, Ying Xie, and Xingyu Chen, “Immediate and Enduring Effects of Digital Badges on Online Content Consumption and Generation,” International Journal of Research in Marketing, forthcoming. [pdf] [online appendix]

  2. Lu, Shijie, Dai Yao, Xingyu Chen, and Rajdeep Grewal (2021), "Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform," Marketing Science, 40(5), 964-984. [pdf] [online appendix] Featured in Houston Public Media

  3. Wang, Xin (Shane), Shijie Lu, Xi Li, Mansur Khamitov, and Neil Bendle (2021), "Audio Mining: The Role of Vocal Tone in Persuasion," Journal of Consumer Research, 48(2), 189-211 (lead article). [pdf] [online appendix] Featured in JCRNEWS

  4. Lu, Shijie, Koushyar Rajavi, and Isaac Dinner (2021), "The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment," Marketing Science, 40(3), 548-568. [pdf] [online appendix] Featured in INFORMS, Resoundlingy Human Podcast, TorrentFreak

  5. Ryoo, Jun Hyun (Joseph), Xin (Shane) Wang, and Shijie Lu (2021), "Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue," Journal of Marketing, 85(2), 70-88. [pdf] [online appendix] Featured in JM Webinar

  6. Lu, Shijie, Xin (Shane) Wang, and Neil Bendle (2020), "Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry," Management Science, 66(5), 2140-2162. [pdf] [online appendix] Featured in TorrentFreak

  7. Lu, Shijie and Sha Yang (2017), "Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising," Marketing Science, 36(6), 976-998. [pdf] [code] Featured in MSI report

  8. Lu, Shijie, Yi Zhu, and Anthony Dukes (2015), "Position Auctions with Budget Constraints: Implications for Advertisers and Publishers," Marketing Science, 34(6), 897-905. [pdf] [online appendix]

  9. Yang, Sha, Shijie Lu, and Xianghua Lu (2014), "Modeling Competition and Its Impact on Paid-Search Advertising," Marketing Science, 33(1), 134-153. [pdf] [code]